Territory mapping for home-services franchisors
Turf turns live Census data into franchise territories — sized on owner-occupied homes, the people who actually buy home services. Describe the territory you want. Approve what Turf draws. Print the exhibit.
20 minutes, on your market — we build your first territories live on the call.
The problem
Most emerging brands size territories with a consultant engagement, a spreadsheet of ZIP codes, and population math that counts renters who will never call you. Then a candidate asks what they'd actually own.
How it works
A live U.S. map with state, county, metro, and ZIP lines. Tap anything and get its demographics — owner-occupied homes, home values, incomes — from current Census data.
No drawing tools. Describe the territory and Turf assembles it from whole ZIP codes, checks it against your size floor, and shows you the shape before anything commits.
One click produces the map and the table — ZIP list, per-ZIP counts, totals, fee math, data vintage — ready for your agreement and frozen the day it's signed.
What's inside
ZIPs, counties, metros, states, and your territories — each with the numbers that matter for home services.
Set your floor and ideal band once. Every territory is validated against it — including the Census margin of error, so the count holds up.
Signed agreements reference an immutable snapshot. The live map keeps moving; your exhibits never do.
Time-limited links show a candidate exactly what they'd own — in your brand, not ours.
Maps, panels, and printed exhibits render in your brand's palette and type. Turf stays invisible to your candidates.
Every Census release, Turf re-scores your whole map and tells you which territories moved — before a candidate or attorney does.
Pricing
A 20-minute walkthrough on your actual market — we build your first territories live and you keep them.
Book a walkthrough